I’m a PR specialist with a focus on bitcoin and crypto companies.
Hire me to get your spokespeople in front of the media.
Services
Thought leadership & media training
Media placements across business, tech, and trade publications
Communications strategy support
Top Headlines
Barron’s “Streetwise” Podcast: The $600,000 Case for Bitcoin
CNBC “Squawk Box Asia”: Bitcoin is ‘a better form of gold,’ says BitGo CEO
CNBC “Closing Bell Overtime”: Bitcoin is ‘fair for everybody’, says Bitgo CEO Mike Belshe on spot bitcoin ETFs
CNBC “Squawk Box Europe”: SWAN BITCOIN: BITCOIN IS NOT SAME AS CRYPTO’
CNBC “Closing Bell Overtime”: Crypto needs market structure to create checks and balances, says BitGo CEO Belshe
FOX “The Claman Countdown”: BitGo CEO Mike Belshe: We help secure the assets behind ETFs
Recent Clients
Case study I: Building the Narrative
Client: Arcade
Goal
Carve out NFT lending as a new, growing sector of the NFT landscape and establish Arcade as a leader.
Context + Strategy
In a fluctuating crypto market and saturated NFT landscape, we developed the narrative that NFT lending has continued to boom, no matter the market trends. We highlighted the unique opportunity for investors to access liquidity and take part in those markets.
Outcome
We managed to land our client 6 unique pieces of coverage, across business, tech and crypto publications. Results included 3 full features and 3 quotes in larger trend pieces in publications such as:
TechCrunch trend piece including quotes from Gabe Frank, CEO of Arcade
The Information Crypto Global Newsletter feature on Gabe Frank, CEO of Arcade
Protocol trend piece including quotes from Gabe Frank, CEO of Arcade
Fortune feature about Arcade including quotes Gabe Frank, CEO of Arcade
Case study II: Trendjacking
Client: Swan Bitcoin
Goal
Establish Swan Bitcoin as the leading bitcoin financial services firm and position their spokespeople as the go-to educators/experts on the promise of bitcoin.
Context + Strategy
The Russia-Ukraine war broke out, causing discussions around Bitcoin and cryptocurrency to spike. Leveraging this moment in time, we positioned Swan Bitcoin’s CEO to speak to the role of bitcoin and Russian sanctions, the power of decentralization, and how the war will impact the market long-term.
Outcome
We managed to land our client 5 unique pieces of coverage, across business and crypto publications. Results included two broadcast interviews and commentary in trend pieces in publications such as:
Bloomberg QuickStock interview with Cory Klippsten, CEO of Swan Bitcoin
Yahoo! Finance “Crypto Corner” with Cory Klippsten, CEO of Swan Bitcoin
Business Insider trend piece including commentary from Cory Klippsten, CEO of Swan Bitcoin
Full list of landed coverage
All coverage sorted by publication since October 2021 that I led or actively contributed to securing.
American Banker
Axios
Barron’s
Crypto Took Wall Street on a Wild Ride. Now It’s Ending in Tears
“Streetwise” Podcast: The $600,000 Case for Bitcoin
Blockworks
Wealthy NFT Owners Are Taking Out Loans Backed by Bored Apes, CryptoPunks
Teller Finance Introduces DeFi-Native Lending Market in Singapore
What To Expect From Ethereum Security and Privacy After the Merge
Bloomberg
Bloomberg TV + Radio
Bloomberg Quicktake
Business Insider
Bitcoin Magazine
Cheddar
Coindesk
CNBC + CNBC Broadcast
Crypto price moves following the Fed’s latest rate hike: CNBC Crypto World
What kind of investors are driving bitcoin’s price: CNBC Crypto World
Bitcoin is ‘fair for everybody’, says Bitgo CEO Mike Belshe on spot bitcoin ETFs
Crypto needs market structure to create checks and balances, says BitGo CEO Belshe
Bitcoin briefly crosses $72,000 for first time since mid-March and ether soars 8%: CNBC Crypto World
Bitcoin and ether dip to end the week, and crypto firm Consensys sues the SEC: CNBC Crypto World
Crypto News Podcast
Decrypt
Fortune
FOX news
“The Claman Countdown”: BitGo CEO Mike Belshe: We help secure the assets behind ETFs
HBR Podcast
Morning Brew
Mortgage Professional News
Nasdaq “Trade Talks”
OverPriced JPEGS Podcast
POLITICO
Protocol
Reuters
The Information
Sarcophagus Raises $3.7M in VC/Crowdfunding Combo (Exclusive)
How a NFT-Backed Loan Startup Is Like a Pawn Shop; Biden’s Crypto Plan
Tearsheet
Addressing the tiger in the room: Three experts share thoughts on Chase’s moves in the metaverse
Bankchain Briefing: FTX — implications, impact, and the way forward
TechCrunch
As DAOs continue to blossom, here’s how to keep yours from wilting
As crypto becomes more mainstream, can it stay decentralized?
VC funding for crypto projects fell in May, but many investors remain bullish
Blue-chip NFT owners explore alternative uses as sales decline
As Celsius accelerates the crypto sell-off, who pays the price?
Crypto job hunters should build personal brands and be ‘obsessed with web3’
Crypto recruiters see opportunity to snatch up talent amid Big Tech layoffs
Developers continue to dive into the crypto space as market remains lackluster
Yahoo Finance
Crypto is a 'different kind of animal' for lawmakers seeking to regulate: BitBoy Crypto Founder
Ukraine: This scale of Cryptocurrency donations "has never happened before"
Why bitcoin is ‘probably the most volatile major asset in history’: Expert
BitBoy Crypto founder: 'I would run very far away' from Luna 2.0 stablecoin
Bitcoin: Likely some ‘price memory’ if it falls below $14,000, crypto CEO says
Crypto: ’How many more bankruptcies do we need to see before we get this right?” BitGo CCO says
Bitcoin and rest of crypto market are ‘in two very different buckets,’ analyst says
Crypto investors ‘want immediate action’ on regulation, expert says
Bitcoin is ‘the only real thing in the crypto space,’ Swan Bitcoin CEO says
WIRED:
ZDNet: